AI MARKETING. HUMAN AT HEART.

Think clearly.
Create boldly.
Move forward.

Strategy, content and campaigns for ambitious service businesses and B2B teams. AI adds momentum. Your story sets the direction.

More impact. Less manual work.

IT STARTS WITH A GOOD QUESTION.01 / CG
Creative workshop with colours, materials and ideas on the table
From first idea
to clear execution.
People, process and AI
Strategy before productionA clear scope from the startYour accounts, your dataMeasure, learn, improve
FEWER DISCONNECTED ACTIONS. MORE DIRECTION.

Good marketing starts
with understanding.

What makes your business the right choice? Who needs to know? And what helps that person take the next step? That is where we start.

People discuss ideas and plans during a working session
01 / Asking the right question together
WHAT WE BELIEVE

The tools change.
A good story
stays at the heart.

We connect positioning, creative production and follow-up, with room for smart automation and human oversight.

How we move it forward
A team working together at laptops
02 / From plan to a practical rhythm

Stock photography illustrates our approach · not portraits of our own team.

THREE WAYS TO GET STARTED

From scattered ideas to a working marketing system.

Choose a complete package or start with one focused project. Before we begin, we agree on what you receive, who supplies what and when we deliver.

Clearly defined scope

Focus

You want to know what to do first.

€750

One-off · 5 working days

  • Marketing compass
  • Audience and messaging on one page
  • 90-day plan with 3 priorities
  • 1 strategy session

Production and advertising management not included.

Choose Focus
Clearly defined scope

Growth System

You want to combine content, campaigns and conversion.

€3,450

Per month · start with 90 days

  • Everything in Content Engine
  • Management of 1 advertising platform
  • 4 additional ad variants
  • 1 landing page improvement per month
  • Monthly funnel and lead review

One-off onboarding €1,250. Up to €5,000 in monthly ad spend; media budget charged separately.

Choose Growth System

Indicative fees excluding VAT. Scope and final pricing are agreed in a quotation before work starts. Two consolidated feedback rounds per delivery. Monthly packages are scheduled for the agreed period; renewals follow the terms of the agreement.

A DELIBERATE FOCUS

AI accelerates.
You stay in control.

We combine strategy, human oversight and AI production. Your brand story and real expertise come first. Claims are checked, materials are reviewed and publication follows the agreed approval process.

We make our commitments visible.
Every project has an owner, a defined delivery and a quality check before handover. You retain access to your accounts, files and reports. We do not promise fixed revenue, search rankings or advertising returns.
THE COMPLETE OFFERING

The right expertise.
At the right time.

30 practical services, organised around your growth challenge. Open a service to see deliverables, timing and scope.

30 services

01
Strategy

Marketing compass

For businesses that want direction first.

You receive: Audience interview, channel audit, one-page positioning and a practical 90-day plan.

Indicative fee€750 excl. VAT
Lead time5 working days

Scope: 1 brand, 1 market, 1 strategy session.

Add to your brief
02
Strategy

Brand and messaging

Explain in a few sentences why a customer should choose you.

You receive: Positioning, three customer profiles, offer architecture, tone of voice and homepage copy.

Indicative fee€1,500 excl. VAT
Lead time2 weeks

Scope: 1 brand, 2 feedback rounds; logo available separately.

Add to your brief
03
Strategy

AI opportunity map

Choose automations that actually reduce the workload.

You receive: Review of five processes, impact/risk assessment and build briefs for the two best applications.

Indicative fee€950 excl. VAT
Lead time1 week

Scope: Software development not included.

Add to your brief
04
Strategy

Fractional marketing lead

One experienced point of contact for priorities and delivery.

You receive: Monthly plan, two meetings, agency coordination and KPI review; up to 12 hours per month.

Indicative fee€1,500 / month excl. VAT
Lead timeMonthly

Scope: Delivery through separately scoped production services.

Add to your brief
05
Content

AI Content Sprint

Turn expertise into a month of visibility.

You receive: 12 social posts, 4 short videos up to 30 seconds, 1 monthly calendar and captions for 2 channels.

Indicative fee€1,250 excl. VAT
Lead time10 working days

Scope: Supplied source material; 2 feedback rounds; no filming day.

Add to your brief
06
Content

Social management

A recognisable, consistent presence.

You receive: 12 posts and 4 short videos per month, scheduling across 2 channels and 30 minutes of community management per working day.

Indicative fee€1,650 / month excl. VAT
Lead timeMonthly

Scope: Requires account access; customer service and weekend cover excluded.

Add to your brief
07
Content

AI Video Studio

Explainer videos and ads built around a clear script.

You receive: 4 videos up to 45 seconds, including scripts, editing, subtitles and one language version.

Indicative fee€1,100 excl. VAT
Lead time10 working days

Scope: Stock or generated imagery; paid talent and filming days charged separately.

Add to your brief
08
Content

Founder content

Make the founder’s expertise visible.

You receive: 1 interview of 60 minutes, 8 LinkedIn posts, 2 carousels and 1 in-depth article.

Indicative fee€950 excl. VAT
Lead time10 working days

Scope: Publication by the client or as an additional management service.

Add to your brief
09
Content

Podcast and webinar repurposing

Get more from material you already have.

You receive: From one recording up to 60 minutes: 8 clips, 1 summary and 5 posts.

Indicative fee€650 excl. VAT
Lead time5 working days

Scope: Editing of a supplied recording; recording production not included.

Add to your brief
10
Content

Localisation

A campaign that makes sense in another market too.

You receive: Translation and human review of 10 posts, 2 ads and 1 landing page up to 1,000 words.

Indicative fee€850 excl. VAT
Lead time1 week

Scope: 1 additional language; specialist claims reviewed by the client.

Add to your brief
11
Acquisition

Paid Social Launch

A controlled first test on Meta or LinkedIn.

You receive: Account audit, conversion check, 2 campaigns, 6 creative variants and 30 days of optimisation.

Indicative fee€1,250 excl. VAT
Lead time4 weeks

Scope: 1 platform; up to €5,000 in ad spend; media charged separately.

Add to your brief
12
Acquisition

Google Search Launch

Reach people already searching for your service.

You receive: Keyword research, 2 search campaigns, ad copy, negative keywords and 30 days of management.

Indicative fee€1,100 excl. VAT
Lead time4 weeks

Scope: 1 market; media budget charged separately; landing page not included.

Add to your brief
13
Acquisition

Campaign management

Keep testing and improving with a clear structure.

You receive: Weekly optimisation, 4 new ad variants and a monthly report on 1 advertising platform.

Indicative fee€850 / month excl. VAT
Lead timeMonthly

Scope: Up to €5,000 in ad spend; higher volumes quoted separately.

Add to your brief
14
Acquisition

Lead magnet funnel

Give potential customers a good reason to connect.

You receive: 1 downloadable resource up to 8 pages, landing page, form and 3 follow-up emails.

Indicative fee€1,750 excl. VAT
Lead time3 weeks

Scope: 1 audience; tools and paid traffic charged separately.

Add to your brief
15
Acquisition

B2B account campaign

Targeted campaigns for a clearly defined market.

You receive: Selection criteria for 30 companies, 3 message variants, 1 landing page and a sales brief.

Indicative fee€1,400 excl. VAT
Lead time2 weeks

Scope: No outreach sending, purchased lists or guaranteed meetings.

Add to your brief
16
Search visibility

SEO foundation

Lay the groundwork for organic search visibility.

You receive: Technical audit, keyword map and improvements to 5 existing pages.

Indicative fee€1,250 excl. VAT
Lead time2 weeks

Scope: 1 website; major technical redevelopment charged separately.

Add to your brief
17
Search visibility

Search-focused content

Answer the questions your potential customers ask.

You receive: 4 articles up to 1,200 words, source checks, internal links and publication in one CMS.

Indicative fee€1,100 / month excl. VAT
Lead timeMonthly

Scope: Expert input from the client; no ranking guarantee.

Add to your brief
18
Search visibility

AI visibility and GEO

Make your expertise clearer to search engines and AI systems.

You receive: Baseline assessment of 20 queries, source and entity audit, 3 improved expert pages and an FAQ structure.

Indicative fee€1,350 excl. VAT
Lead time2 weeks

Scope: Visibility varies; no guarantee of AI mentions.

Add to your brief
19
Search visibility

Local visibility

Explain your service clearly in the area you serve.

You receive: Business profile audit, 3 local pages and a review request process with templates.

Indicative fee€850 excl. VAT
Lead time2 weeks

Scope: 1 location; no purchased reviews or fictitious locations.

Add to your brief
20
Web and conversion

Conversion landing page

One page with a clear path to an enquiry.

You receive: Copy, design, responsive development, form integration and a measurement plan for one landing page.

Indicative fee€1,650 excl. VAT
Lead time2 weeks

Scope: 1 form, 2 feedback rounds; hosting and licences charged separately.

Add to your brief
21
Web and conversion

Business website

A complete foundation for your online presence.

You receive: Strategy, copy, design and development of 5 pages, CMS guidance and basic technical SEO.

Indicative fee€3,500 excl. VAT
Lead time4–6 weeks

Scope: No custom portal; hosting, photography and multilingual content charged separately.

Add to your brief
22
Web and conversion

Conversion research

Discover why visitors are not taking the next step.

You receive: Analysis of 3 key pages, funnel data and 5 user tests; 10 prioritised improvements.

Indicative fee€1,250 excl. VAT
Lead time2 weeks

Scope: Recruitment costs and implementation charged separately.

Add to your brief
23
Web and conversion

Experiment sprint

Test a focused improvement.

You receive: 1 hypothesis, 1 variant, measurement setup, quality assurance and results analysis.

Indicative fee€1,450 excl. VAT
Lead time4–6 weeks

Scope: Suitable traffic volume required; tools charged separately.

Add to your brief
24
Automation

CRM and lead follow-up

Give every enquiry a place and an owner.

You receive: 1 pipeline, 2 forms, 3 follow-up flows and team guidance.

Indicative fee€1,850 excl. VAT
Lead time3 weeks

Scope: 1 CRM; migration of up to 500 clean contacts; licence charged separately.

Add to your brief
25
Automation

AI workflow build

Keep recurring marketing work under control.

You receive: 1 workflow with up to 3 integrations, a review step, error notification and handover document.

Indicative fee€1,750 excl. VAT
Lead time2–3 weeks

Scope: API usage and maintenance charged separately; no autonomous spending.

Add to your brief
26
Automation

Knowledge assistant

An assistant that answers from your own documentation.

You receive: Knowledge base of up to 50 documents, response guidelines, 30 test questions and handover to a team member.

Indicative fee€2,750 excl. VAT
Lead time3–4 weeks

Scope: 1 language; licences charged separately; sensitive processes out of scope.

Add to your brief
27
Automation

Email nurture

Make follow-up relevant, not random.

You receive: Segmentation, 5 emails, 1 automated sequence, and unsubscribe and delivery tests.

Indicative fee€1,250 excl. VAT
Lead time2 weeks

Scope: Existing, lawfully obtained list; software charged separately.

Add to your brief
28
Data and team

Measurement plan and dashboard

One view from enquiry to customer.

You receive: Measurement plan, up to 8 events, a dashboard with 2 data sources and guidance.

Indicative fee€1,450 excl. VAT
Lead time2 weeks

Scope: Relevant access required; consent setup charged separately.

Add to your brief
29
Data and team

AI team training

Make AI useful in everyday marketing work.

You receive: 3-hour workshop for 8 participants, 5 custom work templates and 1 follow-up session.

Indicative fee€950 excl. VAT
Lead time1 week of preparation

Scope: One team; tool subscriptions charged separately.

Add to your brief
30
Data and team

Marketing playbook

Make quality repeatable as your team grows.

You receive: 5 work instructions, a content checklist, defined responsibilities and a handover workshop.

Indicative fee€1,150 excl. VAT
Lead time2 weeks

Scope: Documented processes; implementation or legal review charged separately.

Add to your brief
HOW WE WORK

From first question
to clear execution.

01

Understand

We discuss your audience, goals, current situation and available data. Then we choose one initial priority.

02

Define

You receive a proposal with deliverables, timing, pricing, required inputs and decision points. Production starts once these are agreed.

03

Create and check

We work in sprints. You review the content; we check functionality, quality and alignment with the brief.

04

Measure and improve

We review what has been delivered and what the data shows. Follow-up work receives a clearly defined scope of its own.

GOOD TO KNOW

Clarity before we begin.

Can we start with a single service?

Yes. An audit or short sprint is a natural starting point. You do not have to commit to a full monthly package. We recommend next steps based on the findings.

What do we need to get started?

A designated decision-maker, a completed brief, access to the relevant accounts and usable source material. Lead times start once the agreed scope and required inputs are complete.

Are advertising budgets and software included?

No, unless explicitly stated. You pay platforms, media, licences, creators and any external production costs directly or according to a pre-approved budget.

How are results assessed?

We agree on a baseline and suitable metrics beforehand, such as qualified enquiries, conversion, cost per new customer or contribution per order. Small sample sizes and missing data are clearly identified.

What happens if the scope changes?

We document the change and its effect on pricing and timing. Additional work starts only after approval. Extra services are never silently added to a package.

Who controls our accounts and materials?

Your accounts remain yours. You grant only the access needed. At handover, you receive the agreed files and documentation; stock, software and creator content remain subject to their own licences.

Can you deliver specialist custom work?

Yes, following a separate intake and feasibility check. Examples include more complex integrations, multilingual projects, filming days or larger campaigns. Specialist partners are identified and budgeted for beforehand.

MAKE YOUR NEXT STEP CLEAR

Your next step,
in one brief.

Tell us what you want to achieve. Download your brief immediately and use it for your intake. Nothing is sent or stored online.